A new dog adoption website, dogsindanger.com, uses a different and more forceful approach to persuade people to adopt dogs from shelters.

The site publicizes how much time animals have left before they are euthanized if they do not find a home. There also is a counter in the corner which states how many dogs have been killed in the time that you have been on their website.

The people behind dogsindanger.com believe their website is the first to take this kind of more direct approach. They hope that focusing on the fact that many of the dogs that don’t find homes will be euthanized will influence people to adopt them.

On the website, there is also a memorial with names, photos and dates that euthanized dogs died.

“This is happening … in our country, in our back yard,” said Alex Aliksanyan of The Buddy Fund, the group behind the website. “It’s been kept underneath a blanket of niceness and sweetness. So we said, ‘Lets put the truth in front of the consumer — either do something about it, or at least realize you’re a partner.’”

He also added that dogsindanger.com is not a place that parents should look for dogs with their children.

“It’s not a happy site with puppies running around. It’s not meant to be that,” he stated. “We’re taking it the other way around. We’re saying these pets are going to die. Look at their faces.”